Are you a small business owner, with a brick-and-mortar store? If you are, you can be considered the owner of a locally owned and operated business. One of the many benefits to being a small business owner who runs a locally owned and operated business is that you are often well liked by the locals, as your business helps their economy. Unfortunately, being well liked by some locals is not enough to keep your business afloat and profitable. That is why you also need to rely on marketing.
When many of us think of marketing, we often associate marketing with online businesses. What you need to remember is that even storefront businesses need to be marketed, especially if they are selling something, like a product or a service. If you are running your own storefront business, no matter what you are selling, it is important that your customers first know that you exist. This cannot be done without marketing, which is also commonly referred to as advertising. Just a few of the many ways that you can go about advertising or marketing your locally owned and operated small business are outlined below.
Perhaps, one of the best ways to go about marketing your locally owned and operated small business is by using the television. It is no secret that many individuals enjoy watching television. If you have a few local channels, you may be able to get your advertisements aired on those stations. Of course, you need to know that television advertising can be expensive, but most business owners find that it does work. If you are looking for a similar marketing approach, but one that is a little bit more affordable, you may want to think about trying radio advertisements.
One marketing approach that many do not always associate with marketing, but should, involves having a Facebook business page. If you run a locally owned and operated small business, you should have your business profile built out and optimized on Facebook. You may also want to think about boosting your posts on Facebook. This gets your post onto the targeted audience’s, of your choice, Facebook feed. Many times, Facebook users examine all of advertisements, especially the ones that stand out and have a clear message.
Although you may not necessarily think about it at the time, you should use the internet to help market your small, locally owned, and operated business. There are many business owners who tend to think that this approach is ironic, since they do not run an online business, but it could help to bring you a lot of business. When it comes to turning to the internet, you do not necessarily have to open an online store, if you are selling something, like a product or service, but you may want to create an informational website about you and your small business. For instance, if you operate a roofing companies Waco TX, you will want to build out a website that explains what you do, where you do it, and how the work is performed. You will also want to show off your work with pictures of past jobs on the website. It may even be a good idea to get customer testimonials from past clients; clients who were pleased with your work.
The above-mentioned marketing approaches are just a few of the many ways that you can go about marketing your small locally owned and operated business. Despite what you and many others believe, there are just as many, if not more, ways to market a storefront business than there are to market an online business. For additional marketing approaches that you may want to try using, you may want to think about taking a small business marketing course or investing in several small business marketing resource guides, like books.
A major concern for realtors is personal safety. Many times, the realtor is working alone in showing a property, having an open house, or manning the model house in a new subdivision.
Some personal safety issues should include:
On the first meeting with a client, have them meet you at the your place of work. Try and get as much personal information as possible. A copy of the driver’s license is a good start, not only for safety, but also for your client database.
If you have a strange feeling about the client, do not show property by yourself. Ask a another agent to go with you; at worst you might have to split the commission. If you are running an open house, and you feel that you might be in danger, leave the property immediately and call for help.
Always drive your own car to the property, as this might be your only means of getting out of there. On the way to the property make notes on the type of car, color, and license plate number and call the office with this information. Once you are at the property, make sure your car is not blocked in and you have an easy way to escape (no backing-up).
Be sure and get to know the property you are showing ahead of time. Find the entrances and exits, and get acquainted with the house or building. This will help you with knowing your escape route, as well as knowing the property you are selling. Is the roofing Waco TX secure with no leaks. Are the doors secure, as well as the windows. This knowledge will help you stand out as a knowledgeable real estate agent.
As you are showing the property, always have the client lead you. This allows the property to present itself, and keeps the client where you can see them. Make sure they sign-in on the registry. and if the office does not have the information on the client, get the information to them. Your office should know you are with a client at this time.
Keep your keys and cell phone close, and easy to access. If need be, keys can be effective weapon of surprise. If you have a handbag, always keep it with you or locked in the trunk of your car. Know the property, not only do you look more professional, but safer; your client does not know all the exits as well as you should.
Take a few self-defense classes, as a few minutes head start out of the property means the difference in a safe escape and being trapped. Take the first chance for escape and do not try to talk your way out; keep your advantage. The more time you spend in a dangerous situation means a diminished chance of a safe exit.
Let the client see that you have contacted your office and the office knows who you are with. It is also a good idea to have a secret code for trouble, such as “Pick up dog food” when you do not have a dog. It is also a good idea to set your phone to vibrate, so your client will not know if you are calling or if you are receiving a phone call.
If there is an emergency, your office can play a vital role. Make sure they have the make of your car, its color, and license plate. If you are using a different car that day, make sure they have its description as well.
Make sure your office has your schedule for the day and that you check in on each appointment. If you are hosting an open house, make sure you have a registry book for clients to sign in. See if you can also include the client’s car description. Tell the client it is just in case they get a parking ticket, and you want to document the reason for parking there or some other reason.
Many of these points may already in practice for the profession. Look to these procedures as also a safety concern. These safety tips should become second nature with little thought to be truly effective. Being an agent means sometimes you will work alone. With today’s cell phones and e-mail capabilities and some careful thought, you will be safer and will be in contact with help quicker.